The fashion industry is always popular for innovations and trends so whenever new season arrives many ask “what is the new trend coming to rock the world”. Well, the new trend the linkage between technology and fashion is scaling new heights. We cannot say it a current fashion trend as from the last many year’s technology and fashion have developed a fruitful nexus that has benefited both. Though this relation is undergoing growth but has not touched the top line as many people argue. Technology impacts the fashion industry by producing it so many good opportunities like enhancing the company’s brand awareness, interacting with the selected group to know as to what the customer thinks about a particular brand, and also the needs of the target group. One of the best facilities that technology has provided to the fashion world is the development of in-store shopping amenity to the customer. One thing here worth mentioning is the increasing nexus in both ways as technology companies are also coming close to the different fashion brands. In the fashion show at New York held 4 years back models on the ramp were seen wearing Google glass and internet-connected glasses showing digital information.
Let us now explore how technology is expanding a helping hand to the fashion industry.
Technology helping hand has given a new pull to the trend forecasting by taking it to new peaks. Few years back pursuing fashion trends was an uphill task as it meant a lot of travelling to collect worthy information about fashion trends then the team would make a report and after final OK it was published to be sent to the fashion markets for direction and their reviews and all this exercise need a lot of time. But now trend inspection and forecasting is done on a daily basis. Fashion houses now with the help of different software’s draw digital sketches of dresses which are then in no time passed on where they are needed.
DRESS DESIGNING AND PRODUCTION
Technology help has made dress designing and fabrication much easier task as now most fashion houses use digital libraries which are big storehouses of all fashion information like styles, colors, prints, product framing. This stored information is convenient for the design team so nowadays it takes less time to design and then finally the fabrication process with much more accuracy and efficiency.
AFFORDABLE FAST FASHION STYLES
With the help of technology tempo of fashion has become swift as the fashion styles displayed on ramp are made available to the fashion lovers without any time linger. This thing makes it possible for the middle class people to get dresses that keep similar to the dresses worn by models on ramp. We can say that from past three decades with technology help retailers make available fashion styles for the average population at an economical price that too in short period.
Another benefit of technology to the fashion world is that customers view fashion trends immediately after they are confirmed. Many fashion houses make their fashion shows online at the same time they are being assembled and this thing helps fashion lovers to get the dresses they saw in fashion shows in very short period of time. Fashion designers nowadays amalgamate with online stores so that their collections are purchased by fashion lovers.
Almost all fashion brands have their occupancy on social media where they directly interact with the customers to know their feedback about their brand and also to know what they want. So customer today is in position to dictate his/ her urge and this healthy relationship which mutually benefits both is now growing and that is pretty good.
Summing up we can say that lineage between technology and fashion industry is reaching new height and soon we will see them on peak in mutually benefiting relationship.